CACHE is a creative services studio founded and led by Duncan Woods — a multidisciplinary creative with two decades of experience across editorlal, luxury fashion, jewellery, and hospitality. We partner with brands that work independently of agencies or rely on in-house creative teams. FIND OUT MORE

 CACHE/ CASE STUDIES/ Gentleman’s Journal.  





British men’s luxury lifestyle can often feel rigid and clichéd. While consulting for Gentleman’s Journal magazine, our goal was to bring innovative thinking in to the space. Working closely with the editor, we revitalized the medium—modernizing imagery and design while preserving its classic sensibilities.

During our consultancy we refreshed the design of the June issue featuring Lenny Kravitz, launched their new Broadsheet newspaper and provided creative direction for GStudio, including a new website and brand partnerships for brands such as Todd’s and Harvey Nichols. Additionally, we guided the launch of their e-commerce, establishing a consistent design aesthetic across the website, CRM, social media, and the GJ boutique in Burlington Arcade.  

REMIT: Magazine Design, Editorial launch, Art direction, Web design, Ecommerce, CRM.

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