CACHE is a creative services studio founded and led by Duncan Woods — a multidisciplinary creative with two decades of experience across editorlal, luxury fashion, jewellery, and hospitality. We partner with brands that work independently of agencies or rely on in-house creative teams. FIND OUT MORE

 CACHE/ CASE STUDIES/ Bucherer Fine Jewellery_Summer24.  





It can be hard to break through and create impact within the Fine and High jewellery sectors, where so much of the industry adheres to the same rules conventions. Jewellery by its nature is also small and delicate, which creates difficulties when trying to really hero a product within traditional mediums like on-model photography.  

To combat this we combined stunning CGI visuals with media innovations such as FOOH and 3D effect digital advertising to create an immersive, vivid and impactful world that embodied a feeling of summer and hero’d the product on a grand scale.

REMIT: Creative development, Creative treatment, Art Buying, Oversight and stewardship, Production

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