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 CACHE/ CASE STUDIES/ David Beckham Fragrances.  





Scent is invisible, but when buying a fragrance, it's the one thing that matters most. CACHE collaborated closely with COTY’s SVP of Brand & Creative and Exec. Creative Director Robin Harvey to shape a sensorial campaign that captures the essence of two new scents from David Beckham.

By seamlessly combining Cass Bird's evocative and intimate location imagery with Thomas Legrand's striking macro shots of signature ingredients, the campaign transforms scent into storytelling, bringing each new fragrance to life in a bold and memorable way.

REMIT: Seasonal Campaign, Creative development, Creative treatment, Art Direction

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